SIG+RHB is proud to present at this year’s annual marketing and branding conference hosted by CASE, the Council for Advancement and Support of Education. This event will offer valuable insights for professionals navigating the unique branding and communication challenges in today’s complex marketing landscape.
June 4 at 4:00 pm
Embracing Identity in Brand Storytelling: A Case Study from CU Boulder
Building diversity, equity, inclusion and belonging into storytelling requires intentionally balancing broad-scale cultural and political ideas, institutional strategies and values, student, faculty, staff and alumni ambitions for telling their stories, and audience needs and expectations. How can storytellers balance all these factors to produce stories that serve society, the institution, audiences, and the people who share their stories with us? In this case study, we explore how race, socioeconomic status, and other identity categories intersect with institutional diversity, equity, and inclusion priorities and brand storytelling goals through the production of a story by the University of Colorado Boulder’s Office of Advancement.
Speakers: Maria Kuntz, Director, Content Marketing Strategy and Communications, University of Colorado Boulder, Aimee Hosemann, Director of Qualitative Research, SIG+RHB
