Seattle University faced a critical challenge in distinguishing itself in a competitive higher education landscape. The institution had fallen into the common trap of trying to appeal to as many students as possible, resulting in a diluted message that failed to highlight its unique qualities. This approach led to a decline in enrollment, particularly from its core markets of students in Jesuit and other Catholic schools. Seattle U needed to rediscover and effectively communicate its authentic identity to prospective students.
RHB implemented a comprehensive strategy to address Seattle University’s challenge:
This approach helped Seattle U reconnect with its identity as an inclusive, progressive Jesuit university in a vibrant metropolitan area, leading to increased prospective student engagement and more effective communication of the university’s unique value proposition.
SIG and RHB offer comprehensive solutions for institutions facing challenges similar to Seattle University:
By partnering with SIG/RHB, institutions gain access to a powerful combination of strategic insight, creative expertise, and technological proficiency to enhance their enrollment marketing and recruitment processes.
“We engaged with RHB because we had lost our way in communicating our uniqueness. While our goal was of course to revolutionize our marketing efforts in order to drive better outcomes; the goal behind the goal was to get back to communicating to the mind, the body and the spirit. To create a feeling of nostalgia for a possible future as a Seattle U student and a sense of belonging in our innovative and progressive, Jesuit and Catholic community situated in the best neighborhood in the best city on earth. Our RHB team called us into coherence and to excellence at the confluence of CRM technology and the human experience. Their support, guidance, and innovative thinking has already transformed the way we approach enrollment marketing and recruitment.”
