Shaping brand comes from repeatedly aligning everything you do and say as an institution to the market position you have chosen.
Institutional Marketing services are provided by RHB, a division of SIG.
“I have relied on RHB to assist me and my team for nine years, and across two different schools. RHB constantly delivers best-in-class technology, analytics, creative and consulting. I can honestly say that RHB truly cares about the success of their clients. My partnership with RHB has substantially increased the bandwidth, depth, and breadth of my Division. Deeper than that, RHB takes mission seriously, and hires amazing, talented, and conscientious leaders.”
“SIG staff are competent, flexible, and willing to learn and adjust as needed to ensure client success. They are a true partner with Bucknell University in every sense of the word. I wish every vendor and vendor relationship were as productive and easy as our relationship with SIG.”
“Our partnership with SIG saved us from every potential pitfall on our implementation path, and led us to success.”
“Thank you for the support and guidance during this process, which highlighted a number of areas of opportunity which are now being reviewed and prioritized.”
“Not only did they help us with the implementation, but they also helped us streamline some of our processes by leveraging their experience with other institutions. We are thankful for our relationship with SIG and will continue to utilize them for ongoing support and projects. We already have our next project with them scheduled to launch this summer.”
“I was impressed by RHB’s expertise in marketing team structure and cultural assessment. This led me to advocate for an investment from our leadership in a process that could guide the optimal resourcing of MarCom to support our transition and growth into a university structure. The thorough and professional process by RHB produced insightful recommendations that were well-received by our president’s cabinet. As a result, our Marcom division is now embracing a new identity as strategic partners, moving beyond traditional service providers.”
“Thanks to our partnership with RHB, Auburn University has engaging portals that showcase the Auburn experience. RHB’s research methodologies, Circles of Influence, and a Coherence Inventory, provided invaluable insights, ensuring the portals are not just functional but also address procedural challenges. They guide students through confusing processes while threading in messaging of what it means to be part of The Auburn Family. Both our visit and applicant experience portals not only captivate prospective students but also make the journey both informative and inspiring. Our portals are high-touch and highly personalized, ensuring every interaction invites students to become part of the Auburn Family.”
“We came to SIG with a problem and they delivered a solution, in a major way! We needed the ability to utilize the information being provided in the Faculty Feedback section to generate solutions for students. SIG was able to create a custom page that allows our Academic Advisors to see the information in real-time, contact students and leave comments. SIG stuck with us through each phase of project: conceptualization, building and revising the page, testing and finally implementation. Our SIG consultant, Kyle Jackson, was top-notch! We are excited to continue our working partnership with SIG and Kyle for future projects.”
