Shaping brand comes from repeatedly aligning everything you do and say as an institution to the market position you have chosen.
Institutional Marketing services are provided by RHB, a division of SIG.
“The RHB team that lived and breathed the Lasell experience during their research truly looked under every rock to best tell our story. RHB did a great job of learning how the institution’s history runs through our students of today, and how we can attract new students through our story. In their words, they truly learned our DNA.”
“We simply would not have been able to do our Slate implementation without our partners from SIG. Their knowledge of Banner, Slate, and our business processes made it so that we were successful and met all of our implementation goals. Not only did they help us with the implementation, but they also helped us streamline some of our processes by leveraging their experience with other institutions. We are thankful for our relationship with SIG and will continue to utilize them for ongoing support and projects. We already have our next project with them scheduled to launch this summer.”
“SIG didn’t do it as consultants but as Team Members. Everyone was on the front line working very hard, long hours; not just getting the job done but guiding us from experience and teaching us along the way. At the heart of our success was not some corporate philosophy but the SIG staff that helped us make the greatest impact.”
“I was impressed by RHB’s expertise in marketing team structure and cultural assessment. This led me to advocate for an investment from our leadership in a process that could guide the optimal resourcing of MarCom to support our transition and growth into a university structure. The thorough and professional process by RHB produced insightful recommendations that were well-received by our president’s cabinet. As a result, our Marcom division is now embracing a new identity as strategic partners, moving beyond traditional service providers.”
“SIG staff are competent, flexible, and willing to learn and adjust as needed to ensure client success. They are a true partner with Bucknell University in every sense of the word. I wish every vendor and vendor relationship were as productive and easy as our relationship with SIG.”
“The team from SIG were wonderful partners. They were technical experts, process developers, vision creators, software liaisons, and overall champions for student centered change. I appreciated SIG’s ability to see the big picture and also dive deep into the weeds with our team.”
“We engaged with RHB because we had lost our way in communicating our uniqueness. While our goal was of course to revolutionize our marketing efforts in order to drive better outcomes; the goal behind the goal was to get back to communicating to the mind, the body and the spirit. To create a feeling of nostalgia for a possible future as a Seattle U student and a sense of belonging in our innovative and progressive, Jesuit and Catholic community situated in the best neighborhood in the best city on earth. Our RHB team called us into coherence and to excellence at the confluence of CRM technology and the human experience. Their support, guidance, and innovative thinking has already transformed the way we approach enrollment marketing and recruitment.”
“We contracted with RHB because we were looking for a fresh perspective on how we could continue to evolve to achieve our goal to be one of the top in-house marcom units in higher education … RHB provided an in-depth analysis and solid recommendations for everything from strategy to staffing, org structure, systems, and spend. It was a very helpful process.”
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