Salesforce Enrollment & Admissions

Enrollment Management Strategy & Technology Roadmaps

Before any implementation begins, we map your enrollment goals, your current-state gaps, and the technology decisions that will close them. We have a variety of offerings that can help create a plan that ensures that you have the right strategy and technology in place to do your important work, including Enrollment Management Strategy Prototyping, Institutional Marketing Strategy, and Technical Debt Analysis.  

See how SIG helped Ottawa University achieve record-breaking enrollment by implementing Salesforce.

Education Cloud Implementation Services

Implementing Education Cloud effectively entails so much more than a clean go-live. SIG handles the full scope: Education Cloud configuration, Banner and Colleague integration, data migration from legacy CRMs, user training, and post go-live optimization. We implement Education Cloud so your team can focus less on the tech and more on recruiting best-fit students.

Marketing Cloud & Integrated Marketing Automations

Marketing Cloud Account Engagement, the tool most enrollment teams rely on for drip campaigns, lead scoring, event-triggered communications, and behavioral segmentation, depends on sound data. We configure Marketing Cloud specifically for colleges and universities, informed by the expertise of practitioners who have worked in enrollment offices on campuses across the country.

From Actionable AI for Recruiters to 360-degree views of prospective students to optimizing Agentforce for Recruitment, we can ensure that your prospective students receive tailored messages at targeted points of their student journey. 

Applicant Portals & Dynamic Application Experiences

We develop authentic and coherent customizable applicant portals that streamline the application process for students and create an experience that is distinctive to your institution. 

SIG builds branded applicant portals on Education Cloud that give students a single, clear view of their application status, required documents, and next steps, and provides staff members with a unified review console. Less back-and-forth. Faster decisions.

Admissions Process Tracking & Recruitment Analytics

Empower your admissions team to do their best and most efficient work by employing streamlined admission reviews and recruitment analysis directly in Salesforce. SIG configures Salesforce to deliver funnel stage tracking by program, recruiter activity dashboards, yield prediction models, and application review workflows.